An instantly whiter smile
Now there's a toothpaste that whitens your teeth instantly. Meet the one and only White Now – a product that's taking Europe by storm.
A brighter smile
A shimmering white smile is an iconic image of beauty that can help you look younger and feel better about yourself. It can help uplift your self-confidence and boost your self-esteem. With the latest advancements in technology today, the dream of the perfect smile is becoming more attainable today. However, teeth whitening procedures require a number of visits to the dentist, are heavy on our wallets and more importantly, the results are never guaranteed.
Close up White Now was introduced in the GCC markets in November 2009 . White Now is the only toothpaste of its kind which acts like make-up for your teeth to immediately give you a whiter, more beautiful smile. It is ideal to use for those special moments when you need an extra boost in confidence.
“What makes White Now so special is its unique blue foam formulation which forms a blue veil on the enamel, reducing the appearance of yellowness of the teeth and creating an optical effect of a whiter, brighter smile. White Now’s new glacier flavor also leaves a cool feeling of intense freshness in your mouth after each use.Close up White Now’s formula which contains the blue pigment is proven to be completely safe having passed the Unilever Safety Evaluation Process.

