Lipton Qatrah awards

Following the conclusion of the first Arab Beverages Forum held in Dubai, UAE, on June 21, the Qatrah Awards Judges Committee recognized Lipton as the "Best Hot Beverage of the Year 2007" for its outstanding product innovations. The award was presented to Mr. Rod Maxfield, Managing Director Gulf Business Unit, Unilever Arabia, by Mr. Hamad Buamim, Director General of the Dubai Chamber of Commerce and Industry.

Two years ago, Lipton launched Green Tea which was an instant success. Following this launch, a range of twenty exotic herbal flavours has been introduced and this range is gaining popularity amongst the youth and females, in particular. These launches not only revived the interest of consumers back to tea, but re-asserted Lipton’s role of the leading innovator in the hot beverage category.

Important milestone for Lipton

According to Jan-Piet van Kesteren, VP Marketing Foods and Beverages in Unilever Arabia, "Teais the highest consumed beverage after water and to remain a market leader in this dynamic segment requires constant innovation based on real consumer insight of the Arab consumer. The recognition by the Qatrah Awards Judging Committee for outstanding product innovation is therefore something we are extremely proud of and represents another important milestone for Lipton, a brand with deep roots in the Middle East."

Naveed Asghar, Marketing Director added, "All countries within GCC are tea lovers and this is evident from the fact that over 300 cups of Lipton are consumed every second across the GCC region. Lipton, being the undisputed market leader has been in the forefront of introducing relevant consumer offerings.

As we heard in the forum and through independent panel of scientists, tea is one of the healthiest beverages, full of natural goodness. Looking ahead, Lipton commits to use its consumer understanding of the Arab world and technical excellence to help consumers' lead healthier lives."

Lipton in Arabia manufactures tea at the its state of the art manufacturing facility in Jebel Ali, Dubai, now the second biggest tea factory in the world. It also exports the tea to 45 countries across the world.