Unilever Arabia launches first new global hair brand since 2003

Unilever Arabia today announced, as part of a global roll-out, the availability of its first new hair brand for four years. Clear anti-dandruff shampoo gets rid of dandruff and also ensures that it never returns. The shampoo was developed with some of the world’s leading hair experts and includes special scalp agents that nourish the scalp, preventing dandruff from returning.

Dandruff affects more than 50% of the world’s population, predominantly men. Despite the presence of anti-dandruff shampoos in the market over the last 40 years, there has not been, until now, a long-lasting, regular-use shampoo that keeps dandruff away and the hair healthy and beautiful.

Unilever found the solution in, “Vita ACE”, a scalp agent with a combination of Amino Acids, Vitamin E & sunflower oil that was developed in its research technology centers. Vita ACE nourishes and treats the scalp from within and prevents dandruff from returning. The shampoo can be used on a daily basis with no risk of itchiness or drying of the scalp and without being harsh on the hair.

Mr. Yasser Joharji, Marketing Director of Unilever Arabia said, “The launch of Clear is a significant event for the industry and for Unilever Arabia . It marks the beginning of a new global brand that answers the unmet needs of  people suffering from dandruff. For the first time consumers will have access to a product that controls dandruff permanently.

Clear has also introduced a men’s range designed exclusively for men’s hair.

There are three variants: ActiveSport, HairFall Decrease and Style Express. The full range also includes five unisex variants (Ice Cool, Clean & Itch Control, Complete Soft, Scalp Oil Control, and Hair Fall Defense).

“The UAE is a very important market and we anticipate strong uptake from consumers. Our experience in other markets such as China and South East Asia, is that the shampoo wins significant market share quickly. The product is flying off the shelves and we are already boosting our manufacturing capabilities”, he added. 

Trade outlets welcomed the launch enthusiastically and described the product as very promising with good prospects to dominate the market.

Clear was revealed to the press and public at Carrefour, Mall of the Emirates, Dubai, one of Unilever’s significant trade partners. “We are pleased to have had the opportunity to work so closely with one of our key trade partners, Carrefour, to introduce reveal the shampoo at their flagship outlet in the UAE”, said Yasser Joharji.